While most books debate between strategic or creative approach, The Brand Gap combines the two to form a “charismatic brand”—one that customers feel they need. This quick read will give you the new definition of brand, the three questions that are most important to ask about any brand, and the five essentials of brand-building.
The 22 Immutable Laws of Branding
by Al Reis and Laura Reis
In this fun read, marketing legend Al Ries explains why good marketing is essential to good business, and uses many examples, both successful and disastrous, to illustrate his point. It’s considered an industry bible.
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Resources
Website design books:
by Lisa Sabin-Wilson
by Rachel Andrew & Dan Shafer
by Jason Cranford Teague
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